ESL English learners are always facing many challenges, for example, they don't have an English-speaking environment; they don't know how to apply what they have learnt from classrooms to real English conversations; and they don't understand western culture. The researchers in Kaibell have been trying to find an effective solution for the ESL English learners to overcome those challenges. Having made thorough investigation, Kaibell has decided to produce a 120-episode TV series in the United States to create a real English speaking environment on TV.
The TV series integrate all of the following elements into a single edutainment product:
• Reflecting modern American life;
• Reflecting modern American happy childhood
• Real conversational scenes
• Native English expressions
• Variety of English language elements
• Reflecting American culture and traditions
• Reflecting American family and school education philosophy
• Help develop children's social ability with peers, family, school, and the society.
Led by celebrity Kathy Garver, the TV series is performed by professional actors/actresses in the United States.
By immersing the ESL English learners into a real English-speaking environment and combining the English language studies and culture exposure, the TV series is expected to help establish the English learners' English thinking habit and move the English language studies from classroom to real language world. The social value for the TV series is that it reflects how typical American people educate their kids.